Promote Your Business with Social Media by CiCi -Social Media Expert

In today’s world, consumers are bombarded by advertising. Each single person interacts with more than 5000 advertising every day. The question has been asked by marketing professionals— what is the most effective way of marketing in today’s world? I believe that social media is the answer.

Social media is the latest form of media and has gradually become the most popular form of media. It’s consumer driven in social media platforms. It’s two way conversations between brands to consumers and consumers to consumers. Whether you want to participate in social media or not, people are talking about your brand.

As a social media expert, I would recommend any business to be on social media platforms. You might argue that your target audience isn’t on social media. Why do you have to be on there? First, it will never hurt to acquire new target audiences. Second, it builds, expands, and reinforces your branding. Third, it drives tons of traffic to your website. Forth, it builds brand loyalty from consumer engagement. Fifth, it doesn’t cost you a cent, and the list can go on and on…

According to Nelson Research, 93% of the consumers expect brands to engage with them online; 89% say will be loyal to brands that do so; social media traffic is growing at 10% every month; the largest growth in social media users last year came from the 35 to 49 years old group.

There are more than 200 million active users on Facebook and YouTube. Twitter has become one of the fastest growing social media platforms, 12million active users. LinkedIn has about 35 million active users.

Dell’s online community initiative is strongly supported by CEO Michael. On June 11th 2009, Dell announced $3 million sales from twitter followers who clicked through its posts to its websites to make purchases. The company, which has posted to Twitter about two years and tracks the sales with proprietary software, made more than $1 million in the past 6 months.

You’ll be surprised who else are on social media—Fortune 500’s CEO, celebrities, government officials, even Barack Obama – our president!

Are you on social media yet? Maybe it’s time for you to reevaluate your marketing plans and incorporate the latest trend of marketing. Social media has changed the way marketing firms work. Consumer engagement is the new generation of marketing.

CiCi Li
Social Media Consultant
www.meiyicicili.com